Which approach helps avoid bait and switch advertising?

Which approach helps avoid bait and switch advertising?

• A. Do not advertise prices that cannot be honored
• B. Ensure availability of advertised items and prices in the GPL
• C. Place advertisements with no price at all
• D. Both A and B

Answer: (D)

Bait and switch happens when an advertiser lures customers with a low price but cannot deliver that offer, steering them to more expensive options. The most effective way to avoid this is to commit to honest, verifiable offers: do not advertise prices you cannot honor, and make sure the items and their advertised prices are actually available and documented in your General Price List (GPL). When you refrain from posting prices you can’t fulfill, you remove the promise that you can’t keep. And when the GPL clearly lists the items and the exact prices you offer, it provides a tangible, checkable record that you can stand behind—customers can trust what’s advertised and see what’s available at what price. Placing ads with no price at all doesn’t provide that reliability and can still mislead. So the best approach is to combine both practices: honor advertised prices and ensure availability as reflected in your GPL.

Bait and switch happens when an advertiser lures customers with a low price but cannot deliver that offer, steering them to more expensive options. The most effective way to avoid this is to commit to honest, verifiable offers: do not advertise prices you cannot honor, and make sure the items and their advertised prices are actually available and documented in your General Price List (GPL). When you refrain from posting prices you can’t fulfill, you remove the promise that you can’t keep. And when the GPL clearly lists the items and the exact prices you offer, it provides a tangible, checkable record that you can stand behind—customers can trust what’s advertised and see what’s available at what price. Placing ads with no price at all doesn’t provide that reliability and can still mislead. So the best approach is to combine both practices: honor advertised prices and ensure availability as reflected in your GPL.